Parallel Session 12.1: Strategic communication (NAP GN)
This session will focus on how strategic communications can support the process to formulate and implement NAPs. By working to ensure that the right messages reach the right audiences through the right communications channels, NAP teams can advance their goals throughout the NAP process, whether their aim is to build high-level support for the NAP, to engage colleagues across ministries, to raise donors’ awareness of their adaptation priorities, or to better engage citizens. This session will present examples of governments that are already effectively using strategic communication approaches to support their NAP processes, and session participants will work together to put their communications skills to the test through an interactive activity.
- To present key considerations for how strategic communications can support the process to formulate and implement NAPs;
- To present examples of communications strategies related to countries’ Process to formulate and implement NAPs;
- To share approaches for setting communications objectives, identifying key audiences to influence to achieve those objectives, and proposing messaging and communications channels to reach those audiences.
- Increased awareness of international examples and good practices on communication related to the Process to formulate and implement NAPs;
- Improved understanding of strategic communications approaches to build capacity for NAP teams to develop communications strategies to support their Process to formulate and implement NAPs.
- Context-setting presentation on strategic communications for NAP processes, Christian Ledwell (NAP Global Network) (10 min)
- Country case studies, Saint Lucia (TBC), Trevor Thompson, Grenada (TBC) (20 min)
- Small group activity (35 min):
- Participants form groups drawing on audience profiles that are prepared in advance.
- Participants agree on an objective related to the audience group’s role in the NAP process.
- Participants consider the values and motivations of the audience, as well as the type of messaging that should be used.
- Groups develop overall key message (1-2 sentences) for this audience.
- Groups develop message supports (choose two):
- A slogan or catchphrase
- Statistics or data
- An example or human interest story
- Group debrief on messaging activity, followed by closing remarks from a representative of the LEG (15 min)
Location: Room 205
Date: April 12, 2019
Time: 11:00 am - 12:30 pm