Parallel session 11C: Communication strategies for effective NAPs (NAP GN)

Moderator: Christian Ledwell (NAP GN)

Synopsis: This session will focus on how strategic communications can support the process to formulate and implement NAPs. The interactive session will look at examples of communications strategies related to climate change adaptation, as well as approaches to identifying target audiences, developing key messages, and selecting appropriate communications channels.

Topics

• Communications campaign examples from countries participating in the NAP Global Network
• Country case study from Jamaica
• Country case study from Uruguay (Cecilia Jones, FAO/NAP-Ag Uruguay)
• Interactive group exercise on identifying audiences, developing key messages, and selecting appropriate communications channels (facilitated by LEG, NAP GN, FAO/NAP-Ag, the Global Climate Change Alliance+)
• Closing remarks (LEG, NAP GN)